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On the auspicious occasion of our 76th Independence day celebration, the Prime Minister of India announced a new initiative called “HEAL IN INDIA” which aims to promote and enhance AYUSH Tourism. The ‘A’ in AYUSH denotes Ayurveda, the oldest healing science. Ayurveda is fetching greater attention among foreigners especially after the COVID epoch. Of the 1.2 million international tourists that visited India in 2019, 35% were repeat visitors who sought authentic ayurvedic retreats.
Ayurveda and its power to Heal
The description “oldest healing science” describes it all. Ayurveda heals our body inside out by cleansing and detoxifying the mind, soul and body as a whole. The 3000 year old science signifies the importance of attaining a balanced state; a form of equilibrium. This equilibrium should be between our body and the environment around us. Ayurveda also helps to eliminate stress and anxiety, promoting inner well-being. What makes Ayurveda stand out from conventional medicines like allopathic medicine, biomedicine etc is that ayurveda mainly focuses on the cause of the symptom and helps in bolstering the immune system. This is absent in conventional medicines because they fixate on the symptoms of the disease and cure it using drugs.
Now let’s look at how this healing science has become the holy grail of medical tourism in India.
How India became a popular Ayurvedic tourist destination
There are so many factors which contributed to the emergence and popularity of the Indian Ayurvedic market among foreigners.
Awareness: Increasing awareness of good health and well-being and people looking for options of treatments that leave no side effects.
Cost : It is more affordable when compared to countries like in the West and Middle East which offer Ayurvedic treatments
Simplicity : The simplified treatment procedures add another attraction point for foreigners.
Safer and Non toxic : Ayurveda ensures that it has no side effects and helps eliminate the toxins from the body. It is a much safer option when compared to other medical sciences.
Publicity and Awareness : The Make in India initiative, Incredible India campaign and Athithidevobhava concepts of India have reached across the globe which conveys the hospitality and welcoming nature of Indian people.
Serene, calm resorts and treatment centers : One would fall for a beautiful, calm and soothing atmosphere. This is something India has in abundance, in the form of alluring resorts and treatment centers.
Kerala – The hotspot of ayurvedic tourism
Kerala is the most sought out center for ayurvedic treatments. There are several treatment centers, mostly in the form of resorts. Ayurveda has a share of nearly 70% towards Kerala’s tourism total foriegn market. Tourism and Ayurveda are inseparable here, both support the other to sustain in the market. The Malayalam month of Karkidakam is the time where ayurvedic treatments are recommended because this is also the monsoon season and during this time pores in the body open up and make it attuned to herbal oils. This month is considered to be the time where the Tridoshas get fragile. Tridoshas correspond to the 3 elements of the universe: air, fire and water. The three doshas are Vata (wind), Pitta (bile) and Kapha (phlegm). Ayurvedic treatments are recommended during this particular malayalam month inorder to detoxify the inner body and strengthen the body from within. Kerala as an ayurvedic destination is so popular that famous celebrities and personalities arrive from their homeland. Celebrities such as Naomi Campbell, Demi Moore, Italian film director Bernardo Bertolucci, bollywood star Deepika Padukone have visited Kerala for various ayurvedic therapies. India’s former PM Atal Bihari Vajpee was also an ardent lover of this healing science especially of the rejuvenation treatment called Panchakarma. He conveyed how relaxed and nonchalant he felt with the panchakarma therapy. The popularity recital is never ending.
Some therapies and treatments in Ayurveda
Ayurvedic treatments are mainly of two types: rejuvenation and specific cure of diseases like kidney stones, Rheumatoid Arthritis,High blood pressure etc. Let’s look at some of the therapies used in common:-
Panchakarma treatment is a rejuvenation therapy where there are 5 treatment techniques – Vamana, Virechana, Vasthi, Nasya and Raktamokshana.
Vamana is removing Kapha from the body
Virechana is the removal of Pitta
Vasthi is the removal of toxins from colon
Nasya is the removal of Kapha from neck and head by inoculating medicated oil through the nose.
Rasayana Chikitsa is another type of rejuvenation treatment which aims to eliminate nutrient deficiencies from the body.
Vajikarana therapy focuses on reinvigorating the seven dhatus of the body which helps restore balance and equilibrium. This treatment is effective for treating infertility issues.
Sandhi Chikitsa is an exclusive treatment to cure spinal cord issues, back pain,slipped disc etc.
How Aanandakosha stands out and why choose us?
Ayurvedic therapies and treatments have become so popular that many people mistook these therapies to be as relaxing massages. There are so many massage parlors posing as Ayurvedic retreat centers and making money out of this forgery. This is not how we do our service. We provide authentic therapies and treatment with specially curated diet and nutrition taken from the roots of ayurvedic science. The package of therapies we provide here in Aanadakosha includes Panchakarma, detoxification, weight management, post covid rejuvenation therapies, stress and cardiac care etc; personalized based on our guests’ various physical and mental attributes. Many retreatment centers offer a few days of treatment and care. A day or two of such treatments will not give the desired results. We recommend our guests to stay for a minimum of 7 nights or till the desired outcome is acquired.
This post-COVID world has taught us a lot. The importance of good health and well-being is now more popular than ever. Let’s head together to make this world better and sustainable.